The Cruise™ Growth System taught at the right depth for where you are. Whether you're just starting out or you're a senior marketing leader — there's a level built for you.
A 3-minute breakdown of L1, L2 and L3 — what each level covers, who it's for, and what you'll walk away with.
3 min · Watch before booking a discovery call
Each level builds on the last. The system doesn't change — the depth does.
For survival-stage founders who need sales now. You learn the system at the most accessible level — clear, practical, and immediately actionable.
For growing businesses and practicing marketers who need consistency. You build the system so it runs reliably — with automation, campaigns, and data.
For CMOs and senior leaders who need marketing aligned to revenue targets. You run the system as a strategic commercial asset.
Every level is a built-in upsell to the next. Price the entry. Earn the relationship. Grow the revenue. L1 is the beginning — not the destination.
The entry point. Practical, direct, immediately implementable.
New founders, solopreneurs, and early-stage businesses with limited resources who need to start generating sales without overcomplicating their marketing.
Book a discovery call and we'll confirm this is the right level for you before you enrol.
For growing businesses and marketers. Move from occasional results to reliable, repeatable output.
Growing founders who got results at L1 and want to systematise. Practicing marketers and brand managers who need to elevate from doing to building systems.
L2 is where you stop winging it and start building.
Already completed L1 or have equivalent experience? Let's talk about L2.
For CMOs and senior marketing leaders. Marketing as a strategic commercial asset — not just a department.
Senior marketing leaders, CMOs, and Heads of Marketing who are responsible for connecting the marketing function to commercial outcomes — and who need the language, frameworks, and strategic tools to do it.
L1 gets you in. L3 is where leaders are built.
For senior leaders serious about marketing as a strategic commercial function.
| Criteria | L1 — Foundations | L2 — Mastery | L3 — Executive |
|---|---|---|---|
| Core Question | How do I get sales now? | How do I make it consistent? | How do I align to revenue targets? |
| Stage | Survival / Early Stage | Systemisation / Growth | Strategy / Executive |
| Best For | New founders, solopreneurs | Growing founders, marketers, brand managers | CMOs, Heads of Marketing, senior leaders |
| Topics Covered | Ideal customer, core message, simple pipeline, basic KPIs | Automation, CRM, campaigns, 90-day cycle, team management | Strategic alignment, ROI to board, digital enablement, revenue integration |
| Price | KES 35K – 50K | KES 65K – 85K | KES 120K – 180K |
| Format | Hybrid | Hybrid | Hybrid |
| Next Step | Enroll in L1 → | Enroll in L2 → | Enroll in L3 → |
Book a discovery call. We'll ask the right questions and tell you exactly where you belong — before you commit to anything.